Discover Expert Neck Pain Solutions with Dr. Lucky Gidda and Team

Neck pain is one of the most common reasons people seek help—yet many simply mask symptoms with painkillers or ignore the warning signs until the pain worsens. Persistent neck pain, stiffness, and even headaches can result from poor posture, stress, injuries, or underlying spinal misalignments. Ignoring these symptoms can lead to chronic discomfort, reduced mobility, and a lower quality of life.

At Upright Posture, Dr. Lucky Gidda uses advanced chiropractic techniques and a gentle, hands-on approach to address not just your neck pain, but its root cause. His goal is to help you move comfortably, restore natural alignment, and prevent pain from returning—so you can live and work without limits.

What You Can Expect from Dr. Lucky Gidda’s Neck Pain Care:

Wondering what difference expert chiropractic care could make for your daily comfort, sleep, or work? Book a consultation to discover what’s possible for your neck health.

Who Can Benefit from Neck Pain Relief at Upright Posture?

Many people think neck pain is just a part of life—but with expert care, relief is within reach. Our chiropractic approach is designed to serve a variety of individuals, each with their own story and goals for recovery.
Professionals with Desk Strain

Long hours in front of a computer can create neck tension, headaches, and stiffness. We help professionals improve posture, reduce pain, and prevent recurring issues that come from the modern workspace.

Active Individuals and Athletes

Sports, workouts, or even gardening can lead to neck injuries or ongoing discomfort. Our treatments accelerate healing and restore full range of motion, so you can get back to the activities you love.

Post-Accident & Whiplash Recovery

Neck pain after an accident or sudden movement is common, and sometimes lasts for months or years. Upright Posture specializes in correcting underlying damage and restoring natural function for lasting recovery.

Chronic Pain Sufferers

If neck pain has become a daily battle, our targeted chiropractic care offers genuine hope. We focus on correcting the structural misalignments that keep pain returning—so you can enjoy life again.

Personalized, Affordable Treatments for Lasting Neck Comfort

At Upright Posture, we understand that no two people experience neck pain in the same way. That’s why we deliver care that is both highly personalized and affordable. Our evidence-based approach is proven to reduce pain, restore mobility, and help you move forward confidently—without relying on endless medication or invasive treatments. Every session is focused on measurable progress, transparency, and your unique needs.
60-Minute Physical Assessment – £99
  • Includes a comprehensive evaluation, your first chiropractic treatment, and a detailed verbal report of our findings.
  • We’ll identify exactly what’s causing your neck pain and answer all your questions.
  • You’ll leave with a custom treatment plan tailored for your long-term results.
Single ABC™ Treatment – £60
  • Full-body and cranial corrections for rapid, noticeable improvements in neck mobility and comfort.
  • See better posture and less pain right away—often after your very first visit.
  • Our process is designed for true relief, not just temporary fixes.

Our Three-Step Path to Neck Pain Relief at Upright Posture

Every client journey at Upright Posture begins with careful listening and a thorough assessment. Our proven process ensures you receive the right treatment at the right time, for results you can feel and trust. From your first appointment to your final visit, you’ll know exactly what to expect and how we’ll help you reach your goals.

Step 1: Book Your Consultation

Our friendly team will help you schedule your initial visit, either online or over the phone. We make getting started simple and convenient, so you never feel rushed or overwhelmed.

Step 2: In-Depth Chiropractic Assessment

During your visit, we’ll perform a detailed evaluation of your posture, spinal health, and neck movement. We use advanced tools and hands-on expertise to uncover the real source of your discomfort.

Step 3: Targeted Chiropractic Care

Based on your unique assessment, we apply precise, gentle techniques to correct misalignments and relieve neck pain. Each treatment is carefully tailored to deliver maximum comfort and long-term results.

Personalized, Affordable Treatments for Lasting Neck Comfort

At Upright Posture, we understand that no two people experience neck pain in the same way. That’s why we deliver care that is both highly personalized and affordable. Our evidence-based approach is proven to reduce pain, restore mobility, and help you move forward confidently—without relying on endless medication or invasive treatments. Every session is focused on measurable progress, transparency, and your unique needs.

The ABC™ Process Explained

We go beyond temporary fixes to address the true cause of your pain and posture challenges. Discover how Advanced BioStructural Correction™ works step by step to transform your entire musculoskeletal health.

Understanding the Problem

Advanced BioStructural Correction is a new discovery in healthcare that completely re-writes the rule-book for physical health.

There is a simple, underlying cause of most musculoskeletal body issues and ABC has been developed to reverse the painful and disabling effects this condition has on your life.

ABC also drastically improves your functional health at a fundamental level and helps you to resolve the underlying cause rather than managing your condition with painkillers, braces, orthotics, or exercises.

How Misalignments Develop

Everyday movements and activities can push or pull bones out of place causing a misalignment.

Often, our muscles can pull the bone back into place. But when our muscles cannot correct the misalignment, the bone remains stuck and you feel a painful muscle spasm, inflammation, ache or joint pain.

The site of the misalignment is now unstable and your body has to compensate by levering, twisting and shifting your body to take the stress off that area.

This causes pain and other symptoms in different parts of your body and also makes your posture and movements look unnatural.

The conditions are then set for further misalignments to occur.

As a result, as time passes, you suffer more misalignments which layer upon each other, resulting in greater stress and damage to your body.

The Domino Effect on Your Body

Accumulated layers of misalignments result in a huge variety of secondary problems.

Your bones, joints, muscles and connective tissues become stressed under the twisting and compression load resulting in pain, inflammation and wear.

Your chest collapses onto your lungs and heart, affecting your breathing and circulation. You also slouch and compress into your abdomen which affects your digestion and gut motility.

Your brain and nerves become stretched and cause issues such as brain fog, nerve pain, sciatica, numbness and weakness.

All these effects happen because everything is attached to your skeleton and it works as a single, functional unit. This means that misalignments instantly affect the entire body.

Thankfully, it also means that correcting misalignments also instantly improves the entire body too.

Why Posture and Balance Collapse

Misalignments of the spine worsen your posture and balance by making your body fall forward and slouch.

You then have to hold your head and body up which causes muscle aches and pain. You also automatically twist to help compensate. This results in uneven shoulders and pelvis and is the cause of most cases of scoliosis.

Correcting enough misalignments straightens your body and helps it to untwist to reverse your condition and eliminate your aches, pains and other symptoms.

The aim of each ABC protocol visit is to get your body effortlessly upright and balanced. Your body then relaxes in a way that cannot be achieved with any other method and enables it to untwist and unlock further layers of misalignments.

What Happens During a Visit

During your visit, we use a simple but accurate test to locate the exact bones that need correcting.

We then start by loosening up the twist in your spine where the misalignments are locked up by using spinal stretches called meningeal releases.

Meningeal releases are unique to ABC and they often give instant relief to many symptoms.

We then correct specific misalignments in the entire body. Knowing what to correct and what to leave alone is another unique property of the ABC protocol.

This leaves you upright, bright, alert and happy since your body is aligned well enough to stay balanced without any effort.

Support Between Visits

We also provide one-on-one ergonomic training and advice that keeps you well between visits and helps your body untwist and release deeper layers of misalignments.

For most people, significant relief can be experienced in just a matter of days or weeks.

People with serious and chronic conditions can take longer to resolve as their bodies usually become incredibly stiff and locked up.

Often, our clients have been suffering for between 5 to 20 years and have tried several other treatments without resolution.

Building on Progress

Beyond the relief stage, more significant improvements occur as we encourage your body to release a lifetime of accumulated layers of injuries.

We also train you how to look after your new body and prevent further misalignments with specially developed posture support products and advice.

The combination of the exact corrections and advice results in the huge improvements we see with our clients who are seeking improved physical health.

Consistent ABC™ Treatment & Stress Reduction

 The key to long-lasting recovery is a combination of regular Advanced BioStructural Correction™ sessions and following simple lifestyle advice to reduce pressure and stress on your body. This approach helps you maintain improvements, avoid relapses, and continue building a healthier posture and structure over time.

Advanced BioStructural Correction: Affordable & Effective Care

At Upright Posture, we believe in making Advanced BioStructural Correction™ accessible and affordable. Our transparent pricing ensures you receive exceptional care tailored to your needs.

60-Minute Physical Assessment - £49
  • Comprehensive posture, pain, and function testing.
  • Includes your first ABC™ treatment.
  • Personalized recovery plan with before and after posture photos.
Single ABC™ Treatment - £35
  • Full-body Advanced BioStructural Correction™ session.
  • Ergonomic and postural training included.
  • Regular reassessments to track progress.

Our Advanced BioStructural Correction™ Process

Embarking on your journey to better health with Upright Posture is straightforward and effective. Our structured approach ensures you receive the highest quality care:

Schedule Your Appointment

Book your consultation online or over the phone at your convenience. Our friendly team is here to assist you and answer any initial questions.

Comprehensive Evaluation

We perform an in-depth assessment of your posture, spinal alignment, and overall musculoskeletal health, including a full-body analysis to identify underlying imbalances.

Personalized Treatment Plan

Based on your evaluation, we provide targeted ABC™ care, including posture correction and pain-relief therapies designed for long-term results.

Experience Exceptional Neck Pain Relief and Posture Care at Upright Posture

At Upright Posture, our mission is to help you move freely and live pain-free, with care that’s built on expertise, transparency, and genuine compassion. Our Sutton Coldfield clinic is trusted by hundreds of local residents for providing lasting neck pain solutions and exceptional patient support.

Recognised Local Chiropractic Experts

Led by Dr. Lucky Gidda, our team brings years of advanced training in posture correction and spinal care. We stay at the forefront of chiropractic science to deliver the safest, most effective neck pain treatments available in the region.

Clear, Honest Pricing—No Surprises

You’ll always know exactly what to expect, with affordable rates and clear explanations of every service. We believe everyone deserves world-class neck pain care, so our fees are fair and there are never any hidden charges.

Caring, Personalised Support from Start to Finish

We treat every patient like family, taking time to listen to your concerns and craft a treatment plan that truly fits your lifestyle and goals. Our approachable team is here to answer your questions, support your progress, and celebrate your success.

Don’t Let Neck Pain Hold You Back—Book Your Consultation Now

Take the first step toward a pain-free, active life. Contact Upright Posture today and discover how expert chiropractic care can restore your comfort, posture, and mobility.